Corporate: JOY POWERDRINK.
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Design and Conception: Dennis Luck and Martin Zimmermann.
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Amount: Branding, Series of Labels.
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This is a brand-new corporate for a German energy drink. The symbol dolphin and
the full branding got a revision — the dolphin is now blanked out on the label.
The cyan-blue colour escapes and looks through the black label. Many of drawings
are originated in the development phase — they shows the new image of JOY.
Handmade fonts and drawings emphasise this new image. The branding is always
fixed on the label — all drawings are exchangeable — that gives the label often a
new face and like the brand JOY — an important alternation.
