Corporate: ICONOCLASH.

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Design and Conception: Dennis Luck and Martin Zimmermann.

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Amount: Branding, Series of Posters, Banner, Ads, Postcards, Cover and Jewel Case.

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This corporate is for an artexhibition. ICONOCLASH is when there is an uncertainty about what is committed

when an image — from science, religion or art — is being smashed. The design of this branding shows the

clash only with typographic instuments, the religious number seven is in the centre of attention. The branding

consists of seven different — in the past important — fonts. All the fonts are their own icon, mainfont

the Rotis Semi Sans — smashed the sans serifs and serifs. Our ‘Clashfont’. Seven colours, seven fonts (seven

brandings), seven pictures, seven posters and seven postcards are the amount of the corporate.