Brandbook: DA BAYERN BIBL.

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Design and Conception: Dennis Luck.

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DA BAYERN BIBL is a brandbook, that shows the brand F.C. Bayern. The Bayern cleaves all football

friends in Germany — in external presentation noisy and present — the fans like or you hate them.

To make a long story short: the Bayern polarize.

This brandbook combines the image and the features of this footballclub with the German state

Bavaria. The bookjacket is a handmade bavarian leather trouser, the pages are fullsized red

and the font Futura stands for a modern straight-line club which Bavarian tradition inside. The book

is full written in the German dialect ‘Boarisch’ and old traditional Bavarian wisdoms are on

the left page as huge typographic eyecatchers. Huge graphic symbols on the right page influences

the brandbook — like trophies or Bavarian cliches. Words about the F.C. Bayern, fanlyrics and

more emphasize the brand.